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The Rubik’s Cube is a classic puzzle that has captured the imagination of people for decades. With its colourful squares and seemingly endless combinations, it can be a daunting task to try to solve. However, for those who understand the process and have the necessary skills, the Rubik’s Cube can be solved quickly and efficiently.

The metaphor of creating a company’s digital presence is reflected in the Rubik’s Cube logo, which is a visual representation of the complexity and difficulty of the puzzle. At the same time, it also represents the potential for mastery and understanding, as those who are able to solve the puzzle have demonstrated their ability to tackle a complex task and achieve success. 

Pieces of the cube are being detached once the puzzle is complete, heralding the transition of the company in the digital era.

Colouring

Understanding the thought process behind choosing colours to represent your brand.

Colours are a powerful tool for branding, as they can have a significant impact on how a logo and brand are perceived and remembered. Different colors can evoke different emotions and associations, and choosing the right colours for a logo can help convey the values and message of a brand in a meaningful way.

One of the most common meanings behind colours used on logos is the association with certain industries or products. For example, blue is often used in logos for financial institutions and technology companies, as it is often associated with trust, stability, and intelligence. Green is often used in logos for environmental or health-related brands, as it is often associated with nature, growth, and wellness. Red is often used in logos for companies that want to convey energy, passion, or excitement, while yellow is often used to convey cheerfulness, optimism, and caution.

In addition to industry-specific associations, colours can also convey more general emotional associations. For example, black is often used to convey sophistication, luxury, or mystery, while white is often used to convey purity, innocence, or simplicity. Purple is often used to convey creativity, spirituality, or royalty, while orange is often used to convey fun, enthusiasm, or affordability.

Ultimately, the meaning behind colours used on logos is largely dependent on the context and the specific brand. It is important for designers to consider the associations and emotions that different colours can evoke, and to choose colours that align with the values and message of the brand. By selecting colours carefully and using them effectively, designers can create logos that effectively represent and differentiate a brand in the market.

Logo Design

Logo design is the process of creating a visual symbol that represents a brand or company.

Designing a logo is an important process for any business, as it serves as a visual representation of the brand and its values. A well-designed logo can help a company stand out in a crowded market and create a memorable, professional impression. Here are some key steps to consider when approaching a logo design:

Start by thoroughly researching the brand and its target audience. This may involve conducting market research, analyzing competitors’ logos, and identifying the key values and characteristics that the brand wants to convey. This research will help inform the design process and ensure that the final logo aligns with the brand’s message and target audience.

Next, it’s time to brainstorm and sketch out a variety of logo ideas. This can be done using pen and paper, or through digital tools such as Adobe Illustrator or Sketch. Keep an open mind and consider a wide range of options, including different typography, color schemes, and symbols.

After generating a number of ideas, it’s time to narrow down the options and choose a direction for the final design. This may involve getting feedback from team members or stakeholders, and using digital tools to refine and polish the chosen design. Consider factors such as legibility, versatility, and how the logo will look in different contexts, such as on social media, websites, and physical products.

Before finalizing the logo, it’s important to test the design to ensure it looks good in various contexts and sizes. This may include printing the logo on business cards or other promotional materials, or using it on social media and websites. Testing the design will help ensure that it is effective and looks good in a variety of settings.

Finally, once the design has been refined and tested, it’s time to finalize it and prepare it for use. This may involve creating different versions of the logo for different contexts, such as a horizontal version for websites and a square version for social media. Save the logo in a variety of file formats, such as JPEG, PNG, and vector formats like EPS and AI, to ensure it can be used effectively in different settings.

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